Asia’s Booming Luxury Market

9:30–10:30 am
Zoom Webinar

Organizer: UChicago Yuen Campus in Hong Kong


Veblen’s World of Luxury

EP2: Asia’s Booming Luxury Market

The Asia-Pacific region is the crown jewel for luxury goods and lifestyle. Asian consumers have diversified interests in luxury goods. From Swiss watches, handcrafted designer handbags, reserve high-end wines and precious artwork, demand continues to grow dramatically despite recent price spikes, the challenges of COVID and the recent economic downturn in certain markets. What’s more, today’s conspicuous consumption has extended to intangible privileges and what people pursue is no longer limited only to material goods.

How big is the luxury goods market in Asia?  Will the market continue to grow with the help of millennials in the region?  Do Asians have a unique investment approach for such goods or do they buy on impulse to impress their friends? Specifically, which luxury goods reflect the social status they are attempting to convey?

This session will discuss the luxury market in Asia from institutional and individual perspectives. 

September 15, 2022
10:30 am  Japan | South Korea
9:30 am    Hong Kong | Beijing | Singapore
7:00 am    Delhi
3:30 am    Paris
2:30 am    London   

September 14, 2022
6:30 pm    Los Angeles
8:30 pm    Chicago


Elizabeth Currid-Halkett
James Irvine Chair in Urban and Regional Planning, Professor of public policy at the Price
School of Public Policy
University of Southern California

Canice Prendergast
W. Allen Wallis Distinguished Service Professor of Economics, Booth School of Business
The University of Chicago

Srinivas K. Reddy
Visiting Professor of Marketing at Kellogg School of Management
Northwestern University
Professor Emeritus of Marketing, Ex-Academic Director of LVMH-SMU Luxury Brand
Initiative at Lee Kong Chian School of Business
Singapore Management University


Kenneth Pomeranz
Faculty Director
The University of Chicago Yuen Campus in Hong Kong

About Director’s Pick

From current news, STEM, to arts and history, The University of Chicago Hong Kong Campus Faculty Director and Executive Director share a broad range of interests. The Director’s Pick series catalogs an array of webinars covering various topics that our directors wish to share with our audience. Read More