In 2020, the world shut its doors, limiting or even eliminating group gatherings to protect against the spread of the COVID-19 virus. Entertainment industries were among the hardest hit by these shutdowns, with opportunities for concerts and other in-person events disappearing almost overnight. However, thanks in part to its continuous embrace of new technology and digitized fan outreach, the K-pop industry was quickly able to shift to an online format, providing singers different platforms to stay connected with fans and keep revenue flowing throughout the pandemic.
How was K-pop able to adapt to these changes so quickly? How has the digitization of fandom impacted the way fans interact with their idols and with each other? And what does all this mean for the future of the Korean music industry?
Please join the University of Chicago for a discussion with Dr. Jimmyn Parc, Dr. Rebecca King-O'Riain, and Jenna Gibson for a discussion of the K-pop industry and its adaption to the COVID and post-COVID world.
July 29, 2021
8:30pm Hong Kong | Beijing | Singapore
9:30pm South Korea
Department of Political Science
University of Chicago
Department of Sociology
Visiting Lecturer, Science Po Paris
Researcher, Institute of Communication Research
Seoul National University
Additional Resources to Prepare before the Event
- Experts Explain How K-Pop Exploded in America | The New Yorker (December 9 ,2020)
- A Beginner’s Guide to K-pop | Vox (May 20, 2020)
- Start Here: Your Guide to Getting into K-pop | NPR (July 13, 2020)
- COVID-19 Couldn’t Stop K-pop’s Global Rise | National Geographic (July 7, 2021)
- Business of K-pop: Inside the Pandemic-proof Empire of BTS | NikkeiAsia (June 2, 2021)
- K-pop Reinvents Virtual Concerts During COVID-19 | WSJ Video (April 16, 2021)
The UChicago Yuen Campus /pɒp/Asia series will address topics that originate, revolve around and affect the Asia-Pacific Region. From music and anime to tattoos and the exploding interest in crypto currencies, we’ll explore the cultural goings-on in deep corners around the region and how they are influencing the rest of the world. Read more.