Chicago Conversation 2017 - New Consumer Models Leveraging Big Data

Feb 15, 2017

18:30 - 21:30

Venue: University of Chicago Booth School of Business, Level 6, Cyberport 2, 100 Cyberport Road, Hong Kong

Big data is a powerful tool that can be harnessed to drive innovation, more effective marketing, and improved operations.  In an effort to attract the increasingly-desirable Chinese consumer, companies are leveraging big data to make strategic decisions about product development and positioning as well as company operations.

How can big data be used to reach and retain consumers? What tools can companies use to manipulate and monetize it? How will big data be used in the future? On February 15th, Chicago Booth will assemble an expert panel delivering insights on big data and how it can be used to target Chinese and other global consumers.

Register now.